New Murabba Partners With Falcon’s Creative For Mukaab Project

Dubai (PlantAndEquipment.com) - New Murabba Development Company has entered a long-term partnership with US-based Falcon’s Creative Group to develop the creative vision and immersive experiences for Mukaab, the planned centerpiece of the New Murabba development in Riyadh.

New Murabba is a $50 billion mixed-use project backed by Saudi Arabia’s Public Investment Fund, forming part of the country’s Vision 2030 strategy. The 19 sq km development is designed to include 18 neighbourhoods and combine residential, commercial, cultural, and entertainment spaces, with an emphasis on sustainability and advanced technology integration.

Falcon’s Creative Group, headquartered in Orlando, Florida, specializes in theme park design, master planning, and immersive media, with more than two decades of industry experience.