
Dubai (PlantAndEquipment.com) - Hitachi Construction Machinery and Yanmar Holdings have signed a letter of intent (LOI) to pursue a strategic partnership in the small construction equipment industry.
The companies stated they would look at ways to combine Yanmar Compact Equipment's experience with Hitachi Construction Machinery’s worldwide sales and service network to boost product competitiveness and increase their footprint in the compact equipment market.
The planned alliance comes as equipment makers look for new methods to adapt to changing client demands, quicker technological development, and more global competition. By collaborating, the two organizations want to increase consumer value while retaining their own brand identities and autonomous dealer networks.
The discussions will center on finding areas where the companies may complement each other, such as product development and market growth, while maintaining distinct sales channels and aftermarket operations.
The move also aligns with Hitachi Construction Machinery's overall growth plan, which aims to achieve a top-three worldwide industry position by 2030 via internal development and collaborations. The OEM is also planning to rename as LANDCROS Corporation in April 2027, as it increases its collaborative approach to equipment and solution development.